Copy for search & answer engine optimization
Turn your search visibility into qualified organic leads.
I bring over nine years of data-backed content decisions that drive AI and search visibility for B2B brands. Search demand and competitor keyword gaps set your editorial calendar.
With digital PR, I help your team win thought-leadership bylines on high-authority publications. Those placements raise your domain rating and get your brand mentioned in AI answers.
Especially in the software industry, AI search engines pull 73% of their citations1 from earned media against 45% on Google. Brand-owned pages take the smaller share, so your off-page program carries your AI visibility.
Tell me what problem you're trying to solve with content. I'll suggest a quick fix and scope the bigger job if there is one.
1Generative Engine Optimization: How to Dominate AI Search, University of Toronto
Content strategy & copywriting
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Build high rankings across Google search and AI Overviews with technical content matched to the intent behind every buyer query.
100+ pages ranked on Google's first page
Keyword architecture built for the classic SERP sits alongside entity clarity for the engines that answer. Pages carry question-led headings and standalone claims a model can lift without losing the meaning.
Building editorial calendar using search analytics and competitor keyword data to capture high-intent commercial search queries.
Search query data determines editorial content roadmaps
Publishing decisions come from Search Console data and real keyword behaviour. Content funnels get built to catch buyers mid-evaluation while cannibalisation gets cleared before it costs a ranking.
Nine years writing for tech and SaaS brands without AI. I put the "I" back in your AI: the identity that keeps your brand distinct.
No fluff AI content aligned to custom house styles
The perspective and the argument come from me before a model ever touches the draft. Every claim traces back to a primary source so the page holds up when a buyer checks it.
Align search content with commercial decision stages to convert initial impression reach into qualified lead pipelines.
2.2K to 59K organic monthly visits with 1,000+ leads
GA4 and Google Ads wired through GTM so every page reports against qualified demand. Broken funnels get repaired and conversions get imported so bidding works on real outcomes.
Content featured on
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30+ brands · nine years
I plan and produce content marketing programs for global SaaS and tech brands. Those clients build in enterprise AI, project management, compliance automation, ERP, logistics and ecommerce.
Agencies engage me on direct retainers or as a subcontractor against defined deliverables. Each engagement covers on-page search copy and off-page placements like media advisories and guest articles.
Below is a snapshot of that work. Send me the brief and I'll tell you whether I'm the right fit.
Recent and current engagements
Current
Roped in by Ranking on AI for one of their unicorn AI startup clients, HappyRobot, an AI-native operating system. Responsible for creating content that ranks on Google search and in AI answers.
The platform serves enterprises across logistics and financial services through to utilities, airlines, retail and manufacturing. The product was strong and the organic footprint outside the brand name was close to nothing, so the resource hub had to reach buyers evaluating the category before they knew HappyRobot existed.
The hub opened in May 2026 with no content and seven organic clicks for the month. I contribute to the enterprise AI content layer that structures category pages and comparison guides to capture rankings across search engines and AI answer engines.
Published across the full content funnel, from ToFu through MoFu to BoFu.
The hub is in a growth phase, so impressions are the honest measure. Ranking position and reach move first while clicks follow as the market learns the brand.
| Query | Jul pos | Aug pos | Aug impressions |
|---|---|---|---|
| synthflow alternative | 6.5 | 2.0 | 1,659 |
| ai sales automation | 14.8 | 9.5 | 1,086 |
| sales automation tools | new | 8.3 | 1,072 |
| sales automation ai | 17.3 | 9.1 | 731 |
| decagon vs sierra | 7.1 | 5.1 | 379 |
| Total | 4,927 |
Impressions lead this curve. The hub moved from 121K to 270K impressions in a single month while clicks climbed from 350+ to 650+ over the same period. Reach builds first and turns into engagement as buyers grow familiar enough with the brand to click through.
HappyRobot appeared first in 99% of AI-generated brand mentions, averaging a 1.2 ranking position across nine tracked competitors. Non-branded search queries generated 116,594 impressions in August, establishing search visibility directly within Google AI Overviews before users clicked through to the website.
Search Console and GA4, via client reporting · Peec for AI visibility · Ahrefs for volume
Current
Contracted as a fractional Search Lead by DAN/DAN for the Woodwell Climate Research Center project, aligning search visibility to support grant pipelines and donor acquisition.
Contracted by the agency to execute a complete website and rebranding overhaul, managing search strategy across paid advertising channels and website content. Woodwell was replatforming while running a $10K per month Google Ad Grant, and three ad accounts had just transferred from the outgoing agency with no working measurement underneath them.
Execution began with a performance audit during the agency transition, holding Google Ads clickthrough rates against the programme's compliance threshold. The account was spending more each quarter for fewer clicks, and nothing it reported as a conversion was a donation.
Technical leadership covers organic search alongside that. URL redirects and HTTP 404 remediation sit next to page hierarchy and metadata tagging for the site taxonomy.
Google Ad Grant, paid remarketing and Bing, plus the measurement layer underneath all three.
CTR had fallen below Google's 5% compliance floor during the handover, which puts the Grant itself at risk. Ten weeks of restructuring took it from 2.86% to 4.18% on half the impressions and 80% of the clicks, so the account stopped buying reach it could not convert.
| Metric | Jul | Aug |
|---|---|---|
| CTR | 2.86% | 4.18% |
| Clicks | 605 | 482 |
| Impressions | 21.2K | 11.5K |
| Avg CPC | $2.53 | $3.42 |
Also delivered
What I found, and what I shipped
Google Ads was reporting almost no donations, so I tested whether the pipeline worked at all and traced where the signal was being lost.
Google Ads cannot bid toward donations while it sees almost none, so fixing this is what makes the new campaigns measurable. The account now measures donations instead of clicks, and the standards written for it carry into the new site.
Current
Contractual work across two engagements with Cirface to increase website traffic and organic search performance. Combined digital PR and media outreach to secure guest article placements for backlinks, alongside new on-site pages and optimized web content.
Executed SEO and media outreach for Cirface, an Asana consulting and managed services provider for operations teams. Initial public relations campaigns increased Domain Rating by 8 points and raised website traffic by 1.5x within eight weeks.
Re-engaged for a second phase to diagnose organic traffic declines and restructure existing on-site content to elevate search engine result rankings.
Product positioning and sales messaging stay with the client. The internal team runs the Asana practice and its own marketing.
Two engagements with a gap in between, which makes the contribution legible. Authority climbed during the first, traffic slid while the account was unattended, then both compounded once the page-level work started.
| Metric | Dec 25 | May 26 | Sep 26 |
|---|---|---|---|
| Domain Rating | 30 | 38 | 39 |
| Referring domains | 127 | 277 | 520 |
| Organic traffic | 1,641 | 698 | 5,761 |
| Impressions | 39.4K | 31.6K | 205.7K |
| Traffic value | $5,628 | $2,737 | $8,803 |
Ahrefs Site Explorer · Dec 2025 engagement start, May 2026 off the account, Sep 2026 ongoing
Engagement 1 · authority build, eight weeks
Engagement 2 · traffic and page-level work
Traffic went from 1,603 views in the week I returned to 3,627 ten weeks later, an all-time high for the site.
The Asana pricing explainer is now the site's highest-traffic page, ranking for 90+ commercial Asana queries with "asana premium" at 18K monthly volume.
Beyond the current three
Click a client to open the detail
Other engagements
A B2B SaaS marketing agency driving organic growth for software brands. Brought in for high-stakes long-form that does two jobs at once: building category authority for the brand and earning the backlinks that move domain trust.
Fractional content manager and strategist, working through agencies and directly with in-house SEO teams. I take a brief and own it end to end, researching the product and the SERP and verifying every claim against source documentation before writing to search intent and funnel stage in the client's voice.
Categories that need real subject research rather than surface paraphrasing. Full website content strategy and blog architecture for QuantumXL, a UK AI and ML development firm, engineered for classic search and for visibility in AI-generated answers.
Pages that landed in AI answers
Past engagements
A B2B SaaS marketing agency where I worked remotely full time, managing 15+ B2B SaaS content accounts, then advanced to lead content creation for the agency's SaaS accounts. Full time to April 2024, then on contract to April 2025. Partnered with the SEO team on blog structure and content refreshes while producing the guest features that carried domain authority.
Numbers beside each publication are Domain Rating at the time of placement.
Read the full case study on NotionBuilt the content engine from the ground up alongside the founder. An SEO-led publishing calendar and restructured blog carried the organic side while founder ghostwriting carried the brand into tier-one business media.
Proof points
Aggregated across the engagements below. Each figure traces back to a named client in Growth Stories.
Published work
Content written to live on the client's own domain, plus the full-site content projects where I set the architecture as well as the copy. Guest placements on third-party publications sit in the full archive.
Full website builds where I wrote every page from the homepage through product and service pages. Each project runs alongside the design and development teams with SEO shaping the page structure.
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